In the book, Chapter 12 discusses the concept of communication literacy ethics. This chapter was slightly different from most of the other chapters, as it takes a few terms and further defines them to the understanding of communication ethics. One concept that I found to be very interesting was the idea of crisis communication. The book states, "Crisis communication begins with the contention of goods that disrupts the public sphere"(213). When the goods of two parties conflict, is where there needs to be a middle ground in order to advance toward a common good.
In my own life, I have seen this come to fruition working with different coaches. Each one has had an idea of what they want to see out of the team for the year. It usually comes down to wanting to develop the kids, wanting the kids to have fun, and winning. At this point when all of the goods are out in the open, is where compromise is made and these goods that are in contention are brought into a single good that satisfies something for everyone.
This chapter definitely takes few terms deeper than other chapters. That is true when you say that when the goods of two parties conflict, the middle ground is necessary. Having different opinions is not rare at all. Even parents can have different opinions on how to raise their kids. Some parents might want their kids to be super educated, to be A+ students, to have certain careers while other parents might be more laid back and let their kids choose what they want to be. The book says "... to ignore the diversity of goods is to miss the communication challenges and opportunities before us. Pragmatically, learning begins with difference" (213). With that being said, we should not be afraid of differences and learn to embrace it instead. Because, both parents obviously want the best for their kids and by finding the middle ground, the kids then would get the best of both worlds.
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