chapter 3

Chapter 3 discusses different ways to frame dialogic ethics and approaches to communication ethics.  These are theoretical approaches and they help us u understand the “sense” of the good that each approach ask us to protect and promote (44).I got stuck with the Contextual Communication ethics approach that is recognizing variations in culture, persons and communication setting when applying communication ethics principles, protecting and promoting the good of the particular context and the good residing in that context (51). This approach asks questions about the situation of the determined and is looking to find the good appropriate for that individual case.

 It brings up the example about differences in appropriateness of eye contact across cultures, that it can mean different things in different culture. These may be something that an organisation and business need to think of with their employees and emphasise when having employees across different cultures.  I think this approach brings up a lot of things that I have experienced coming from a different culture and things that I think is important to emphasize in a lot of cases. A simply thing like saying “hi how are you” and being polite to strangers here in the U.S. Is where I come from almost rude and not as appropriate as it might be here. It is something I had to adjust to when moving here since people often got very intimidated about how I acted socially. Once again, communication ethics teach us to understand that there different goods and that they can vary across cultures and that we have different ways to perceive the world.