This chapter discusses Business and Professional Communication ethics,"Business communication shares some common ground with organizational communication, managerial communication , and corporate communication, but with significant areas of distinction" (175). It is slightly similar to organizational communication ethics, but it supports more details in issues of written persuasion, including routine letters, memos and e-mails."The goal of continuing to last is the good that requires protection and promotion in business and professional communication ethics" (715) It is important for a business to protect the good of the company to maintain succesful therefore they need to" provide goods and services that meet the needs of a given moment"(174)
"To keep a company going requires attention to the ongoing dialectic of direction and change; they work together as a unified guide for communication ethics action"(174). An example I can think of is how the Mall Of America are changing direction, which I believe is a business that have to work hard to be innovative. Currently they are expanding the Mall, and the current expansion includes a "high end" shopping district, a luxury hotel and a gigantic office building. I believe that they have to expand the Mall if they want to maintain their rumor as a popular tourist attraction in the U.S. and the status as "the largest mall in america". As a part of their strategy they want to expand their target audience towards the "upper class". Keeping the ongoing reality of direction and change is one of the keys in business and professional communication.
I really enjoyed your example about the Mall of America. It's really interesting for me because the Mall of America has always been viewed as a large tourist attraction in, not only Minnesota, but in the United States. I find it really fascinating that they are now changing with the rest of the world. Our book says that "Only attentive response to the interplay of direction and change ensures such a chance for survival." (Arnett, 176). I never viewed the Mall of America as something that would need to change to survive. This shows how no businesses are immune from the need to change. It'd be interesting to see if this change of target audience to the "upper class" impacts their profits at all, positively or negatively.
ReplyDeleteI really liked how you compared business and professional ethics to organization ethics, especially stating that business and professional tend to support issues dealing with written persuasion.
ReplyDeleteAlso, completely agree on the concept of innovation and it's importance in the workplace. I think using Mall of America and the renovations/changes it's making is a great example. It goes to show how even the most reputable companies or businesses are always looking to positively change to better adapt to customers and offer more to bring in revenue and customer satisfaction. I wasn't aware that Mall of America was making these renovations so that was also pretty cool to read. But, I think you tied innovation and change and how it's imperative for success in a company was good.
I agree with your idea, as business and professional communication as one significant branch of organizational communication, there are several mutual parts between the two, but business and professional communication ethics pay more attention on commercial and professional part as I can understand.
ReplyDeleteAdditionally, the most interesting part is about innovations between business and professional communication ethics and organizational communication ethics. There should be arguments and discussions among the communication ethics, and arguments and discussion promote the development of the communication ethics, and shows the professional essence in the professional fields. In other words, business and professional communication ethics thinks about more on commercial aspect and social responsibility than organizational communication and extends the innovation to a much wide and professional field.