Chapter 10

Chapter ten talks about business and professional communication ethics. The "Communication Responsiveness" of this chapter was interesting to me. The book says, " The key to keeping a profit or not-for-profit company alive is "responsiveness,"defined by the test of direction and change in an increasingly competitive marketplace… Communication responsiveness begins with a plan that meets the needs of company and the market, a plan ever willing to shift, change, and reverse itself to meet the needs of success and excellence." (185). Responsiveness is key to making a business successful. The world is constantly changing and different needs come up so in order for a company to be great they need to be able to react and respond to these needs and changes. 

People that make cars are constantly changing how a car looks and what features they come with. For example, now that gas prices are higher, car makers are improving their cars' mileage. Another example is that some cars come with four wheel drive and some that are only front wheel drive. These different features are the car makers being responsive to what people are looking for in the market. People that demand four wheel drive live in places where snow is a factor. The makers of the cars made cars that come with four wheel drive specifically for people who have to deal with this issue. If they weren't being responsive and only made cars with front wheel drive, they would lose a lot of their sales from the states that needs cars with four wheel drive. Their responsiveness to the needs in the marketplace allowed them to make more money and succeed in their business.