In chapter 10, the idea of business and professional communication is discussed. One concept that is talked about is the idea of public testing. The book talks about how direction and change of a business are based upon how clear the ideas are. It goes on to talk about how each decision in the company should try and further the identity of the company. This is a concept that is important, and in my eyes is very similar to the ideas of organizational communication ethics, and the trouble that can ensue if the identity is not clear.
One way I have seen this promoted in my own life is working at the Minnesota State Fair. When working in the non profit side of the fair, it was clear that each decision made was trying to further the success of the future of the fair. I saw this multiple times throughout my months working there, and it made me wonder if there are times when this system of having a clear identity can fail.
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