In chapter
eight, organizational communication ethics is introduced. One
of the concepts introduced was "dwelling place". According to the book,
"dwelling place is the type of communicative home a given organization
invites by its communicative practices. It is a gathering of communicative
practices and stories that gives an organization a sense of uniqueness,
separating a specified organization from others within the same industry."
(138) The dwelling
place is an area where the good of the organization is protected. The
book mentions that the dwelling place is not a neutral ground, that there is no
ethically neutral organization. It is
skewed to the good of the organization. No place can accommodate to all,
it needs to be a place where there is not an overwhelming amount of
appreciation or criticism. It is about finding a balance and being able
to promote that balance.
I think
that a good example of this is a restaurant that I work at part time. Their whole concept is based on fresh, local,
and sustainable. It is grounded in the
field to table idea of the heartland and the cuisine is made with fresh,
locally sourced ingredients. This is the
organizational communication of the restaurant and is what makes it unique and
separates it from other restaurants within the hospitality/food service
industry within our area. There are the
supporters and then there are the critics, but capturing the balance between
those who think that everything needs to be locally sourced and those that
don’t support the idea of local, they just want the best, is the niche that
they are trying to fill and to promote the balance of. Healthy, fresh, locally sourced food is good
for everyone and supports the community and is used whenever possible.
After
reading about this and the promotion of balance within organizational
communication ethics, do you think that in the world today of social media and
instant publication that this balance is harder for organizations to find and
promote than it was previously?
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