The part of this chapter that stuck out to me was the idea of the good of the organization. "The good protected and promoted by a particular organization is embedded within the organization's nature and purpose..."(149). Whatever organization does, it should reflect it's good and everything is does should be in the best interest of the good. This chapter had it's own section about the organization finding, testing, and protecting and promoting their good. I feel like the first line of this section is so important in understanding this concept. "A community of memory does not ensure that the 'right' good finds protection and promotion..." (149). It's crucial to look at a company's narrative to understand what their good is and how that became the focus of their work.
Back in my home town I worked for a small family owned farm. On the weekends we would go to a local market and sell what we had grown. This was my first summer working the markets, so I didn't know what to expect, but I did what I thought would be best for profits. I would take the produce and try to make it seem like there was more than there actually was. I was then told by my boss to overflow the containers to make sure the customer knows they're getting a good deal. That opened my eyes to the good that they had as an organization which wasn't focusing on profits, but was putting the customers and the community first. They wanted to protect the customer and promote the fact that they made sure that they were getting a good deal if they bought from us.
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