Chapter
8 discusses the good of organizational communication ethics, consisting of four
“metaphors of communication ethics praxis” (138). One of the praxis I found
particularly interesting was “dwelling place.” Dwelling place, according to the
book, is a particular place or venue where communicative practices and stories
can come together, giving the organization “a sense of uniqueness” (138). The
book further describes dwelling place using the process of selecting a school
of higher education and finding employment as examples, in that “one must
figure out which institutions and organizations provides the best fit or right
dwelling to shape one’s future, and will provide a sense of fit” (139).
One
example that I think perfectly illustrates this praxis is with star high school
athletes being recruited to join top notch Division I schools. Such schools as
Ohio State, Auburn, Duke, and North Carolina, are known for their heavy
recruitment of high school athletes, and the process these student athletes
have to go through to ensure both their academic and athletic future is
crucial. Andrew Wiggins, for example, attended Huntington Prep School in West
Virginia, where he flourished in basketball. He was named one of the top
recruits in the nation next to Jabari Parker, and was courted by many colleges,
including Florida State, Kentucky, and North Carolina. Wiggins eventually
committed to Kansas in 2013, one of the best known and successful college
basketball programs in D1 history, and posted an impressive 17 points per game
in his only season with the school. Wiggins then declared for the NBA draft in
2014, was drafted by the Cleveland Cavaliers, but was then traded to the
Minnesota Timberwolves later that summer.
The
college recruitment process for athletes like Andrew Wiggins can be especially
difficult, considering the relative celebrity athletes carry coming into the
school, and the reputation of the institution must be taken into account as
well. Wiggins chose Kansas because he knew it was one of the best basketball
colleges to play for, and having the ability to shine on national TV for the
school can put you in a better position to be taken high in the NBA draft. Top
5 draft picks usually are rewarded larger (in money value) rookie contracts
than players taken 6-30, and that’s another motivating factor to do well as a
college athlete.
The
book talks about “identifying an employing organization that will provide a
sense of fit and potential dwelling place” (139). When the Cavaliers drafted
Wiggins, his summer after the draft was filled with trade rumors, particularly
about being traded to the Minnesota Timberwolves for Kevin Love. Wiggins was
indeed eventually traded to Minnesota, and to loosely quote Wiggins, he said
that he wanted to play for a team “that wants and needs him.” Because Cleveland
dangled him as trade bait, he took a bit of an offense to that, and after
having talks with Kansas basketball coach (Bill Self), he said he “wanted to be
in a situation that forced him to be great right away.” The Timberwolves haven’t
had a winning season for almost 12 years, and Wiggins wanted to be in a
situation where he could be the #1 guy, and Minnesota provided that opportunity
for him. Minnesota is a great fit for Wiggins; his first season with the
Wolves not only resulted in a Rookie of the Year award, but he seems to have won over the confidence of Wolves fans all around.
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